HARD COUNT

What is HARD COUNT?

HARD COUNT meaning cadence used by a quarterback to try to get a member of the defense to jump offside; typically used on third or fourth down when the line to gain for a first down is five or fewer yards away; accomplished by an unexpected increase in the loudness of a “hut,” rapid sequences, and other means; using hard counts successfully is a subtle art form that even those most skilled at it may not be able to explain fully; bobbing the head, which often accompanies a hard count, is illegal

 

reference: John T. Reed: DICTIONARY OF AMERICAN FOOTBALL TERMS