focus group

What is focus group?

focus group is A type of group discussion that is designed to elicit information about the wants, needs, viewpoints, beliefs and experiences of the intended audience. Focus groups can aid in better understanding the expressions and terminology commonly used by people in the audience, as well as their attitudes and beliefs about health care. They are useful for helping uncover the reasons behind people’s responses.

 

source: A GLOSSARY OF TERMS FOR COMMUNITY HEALTH CARE AND SERVICES FOR OLDER PERSONS. World Health Organization, 2004.

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