What is Cultivate ?
Cultivate is (verb) 1. to dig and water the land to grow plants Fields are cultivated in early spring, ready for sowing corn. 2. to grow plants This field is used to cultivate new strains of wheat. 3. to do everything to get someone’s friendship We are cultivating the new director to try to make sure we get the contract.
source: Easier English, Student Dictionary Upper Intermediate Level