substantive reasons for refusal

What is substantive reasons for refusal?

substantive reasons for refusal meaning in Property terms is There are several substantive reasons for refusing registration of a mark. These include: likelihood of confusion; primarily merely descriptive or deceptively misdescriptive of the goods/services; primarily geographically descriptive or primarily geographically deceptively; misdescriptive of the goods/services; primarily merely a surname; or mere ornamentation. This is not a complete list of all possible grounds of refusal.— see TMEP Chapter 1200 for a complete discussion of the grounds for refusal of registration of a mark.


reference: Glossary – United States Patent and Trademark Office